Ago Panini is an European leading commercial director and winner of numerous international awards. Before starting to work as a director, he was playing in the EMI contracted band “Ottantottotasti” for 10 years. He later mixed his two passions, music, and photography, creating a series of experimental music videos for Eros Ramazzotti, Laura Pausini and other Italian artists. Ago Panini started directing commercials in 1997. He developed his visual narration style through international works for brands such as Mercedes, Lamborghini and others. Since 2002 he has worked in the USA for Cadillac and BMW. In 2007 Ago Panini wrote, directed, and produced the feature film “Aspettando il sole”, winning several national and international festivals. For this black comedy he has collaborated with important Italian actors including Raul Bova, Claudia Gerini and Claudio Santamaria. He has also worked with Adrian Brody, Julia Roberts, Penelope Cruz and other Oscar winning actors.