Known in the industry by his first name, Ismael is best known for his work for leading consumer brands McDonald’s, Volkswagen, Heineken, and several award winning Supermarket Christmas commercials. Ismael has won the Cannes Lions and the Epica Awards. After being a creative Art director for 10 years at Lowe Agency, Ismael successfully switched to directing, which really makes his heart beat. Together with a huge pile of positive energy and a very direct Amsterdamish way of working straight out of the heart, it makes him a joy to work with both for crew and clients.His perfect sense of casting creates great human & heart-touched commercials. Storytelling, Humor and Styling are of big importance to him, all of them always with a very Photographic look.