Reynald Gresset’s journey as a filmmaker began with his work as an operator for international news broadcasters, filming from Afghanistan to China and Lebanon to South America. These early experiences shaped his sensibility as a storyteller and filmmaker. Reynald’s desire to constantly evolve as a director prompted his transition into commercials. He has directed numerous successful commercial campaigns for brands such as Google, Honda, Heineken, and Mass Effect, he has also helmed a huge Samsung content campaign featuring Rooney, Messi and Ronaldo. Each of these projects showcases his talent in moving fluidly between brands, genres and narrative styles. Reynald’s approach to filmmaking is defined by his desire to develop and create complex characters and narrative. His naturalistic approach and well-trained eye for aesthetics, leads him to create lucid yet poetic images that translate on-screen into visually sophisticated, cinematic, and vibrant imagery.