Born in Milan and based in Madrid, Bruce St. Claire is an eclectic talent with a unique vision. His work stands out for its personal and artistic approach, bringing stories to life with a cinematic touch and a passion for experimentation. With a background in interior three-dimensional design from art college, Bruce has always approached his work through a creative and personal lens. Advertising provides him with the opportunity to explore themes that fascinate him, such as narrative and storytelling, emotions, beauty, the use of color, visual language, and composition. He considers himself an eclectic director, constantly seeking new ways to blend storytelling with striking visuals in fresh and unexpected ways. Rather than being tied to a specific style or genre, he thrives on experimentation, always pushing creative boundaries. Every day on set is an opportunity to discover new solutions—innovative camera angles, unique approaches to directing actors, and different editing techniques, storytelling formats, and musical choices. Bruce never makes the same film twice but always finds a common emotional thread in his work. What excites him about a campaign is the core idea, the concept, and the challenge of telling a compelling story with the tools available. Beyond advertising, he is involved in various creative projects and photography, further expanding his artistic expression.